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What does this ideological alignment quantity to? Electorally, MBA college students have develop into something of a voting bloc. Within the 2016 presidential election, Harvard Business Faculty polled students on their alternative of candidate. A full eighty five % supported Hillary Clinton whereas 3 p.c backed Donald Trump (for reference: 32 percent of voters went for Trump throughout deep-deep-blue Massachusetts). Up the road on the M.I.T. Sloan College of Administration, I might wager that the Clinton-Trump hole was just as vast, if the funereal environment at our election night time watch party was any indication.
The first distinction is the way in which they promote their products or services. In business to consumer, the marketer sells to the shoppers, who’re the tip-users. Whereas in business to business, the marketer sells the commodities to organizations or companies, corresponding to to a business dealer in order that they’ll sell the commodities as nicely and switch in profits.
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In his 2017 guide on business school The Golden Passport, which focuses on Harvard, Duff McDonald names this as the central failure of at the moment’s MBA applications. Business educators,” he observes, have abandoned their tutorial function, which, other than educating future generations, is to generate the opportunity of critique and prepare college students into doing it themselves.” This crucial training ought to be the minimum for what are, after all, graduate colleges and not the outsourced recruitment facilities for Corporate America.